Online merchants operating in high risk industries have to deal with larger fraud activity, especially friendly fraud and affiliate fraud.
Anti-fraud activities in these environments is difficult as consumers want to remain largely anonymous and, like the rest of eCommerce, lots of activity is migrating to the mobile channel using alternative payment methods, where most of current anti-fraud technologies are ineffective or non-applicable.
The key to performing anti-fraud in these environments is IdentityMind’s core technology for recognizing entities in the eco-system (e.g. users, affiliates, merchants), and building their payment reputation based on their behavior and risk profile. Combined with a feature-rich platform that seamlessly integrates third-party risk data and technology, rule decision engine, real-time alerting, and all necessary workflow tools.
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